F Magazine is a flexible and powerful entertainment tool, with content that is predominantly music, fashion and Art. Seventh Wave Media was appointed to work in conjunction with F Magazine to produce an interactive magazine style CD-ROM.
Working with traditional fashion photographers such as Stuart Weston to produce the majority of the artwork, we go to the shoots, film, take digital images and direct the models and photography. We then re-purpose the artwork into F Magazines electronic format, enhancing the pages using animations and sound.
Each screen represents a two-page spread, and the user is able to turn the pages in the same way as a traditional paper publication. The 'e-magazine' allows a combination of text, sound, motion, images and video to "bring alive" traditional magazine content in an interactive and entertaining manner.
The CD-ROM included a tracking system which recorded the users interaction with the software and on agreement by the user data was then sent to an online database for analysis
Selected images from CD: